by Andrew Herkert | Mar 10, 2022 | News, Visual Storytelling
Wars don’t do well in photographs. It’s hard to add nationalism or glory to a burned-out building, and a pickup truck shelled into oblivion doesn’t send an uplifting message. This is part of the reason why the Vietnam War ended when it did: TV cameras kept...
by Andrew Herkert | Mar 8, 2022 | Content Trends, External Communications, News, Visual Storytelling
Visual storytelling at the 2022 Winter Olympics in Beijing has had quite a job in front of it. The last few years have been taxing at best and crushing at worst, and political divides have added more difficulty to the Beijing Olympics. So how have promoters...
by Andrew Herkert | Mar 3, 2022 | Scribology, Whiteboard Video
At TruScribe, we’re almost always engaged in a discussion of our design principles. Whether it’s with each other, reminding ourselves of the best ways to communicate a message, or helping a client zero in on the best design choices for their video, Scribology is our...
by Andrew Herkert | Mar 1, 2022 | Content Trends, External Communications, Internal Communications, Scribology, Training & Development, Whiteboard Video
At TruScribe, we’re always excited to talk about the principles of Scribology, our content creation guidelines. They spring from brain science and neuroscientific studies that promote the highest rates of engagement and retention in our videos’ audiences. ...
by Andrew Herkert | Feb 24, 2022 | Content Trends, Creativity in Business, External Communications, Internal Communications, Scribology, Whiteboard Video
Every so often, when I describe my job to someone for the first time, I’ll get a response along the lines of “Whiteboard video? What’s that?” It’s not the kind of question you get in every position (“Auto mechanic? What’s that?” isn’t a common one),...
