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Understanding Authenticity

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Anita Hoffman
August 30, 2022 / Published in Content Trends, Scribology, Visual Storytelling, Whiteboard Video
We use real drawings and the artist's real hand to create an authentic human connection that leads the viewer while supporting the message.
logosmotorheadrock 'n' rollrolling stones

Logos: Rock ‘n’ Roll’s Finest Branding

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Andrew Herkert
August 16, 2022 / Published in External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
A logo gives fans a familiar symbol, allowing easy and definite linkage of albums and merchandise to the band.  They fulfill a vital mnemonic and cultural purpose for all brands who use them. Read on!
logosmotorheadrock 'n' rollrolling stones

Visuals: Driving Beliefs and Myths

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Andrew Herkert
August 04, 2022 / Published in Content Trends, News, Visual Storytelling
Why do people believe weird stuff?  Is it an innate trait?  Is it learned—nurtured by life events that, over time, create an intensely skeptical (or perhaps intensely credulous) mind?  Or is something else at play?
BeliefConspiracyConspiracy TheoryEvidenceMythsVisuals

Metaphors and More: How Image Types Affect a Script

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Andrew Herkert
July 28, 2022 / Published in Visual Storytelling
While there are few “never” situations with imagery, today we look at these types of visuals as they affect a script—the same script.
how to choose imagesimages

Five Advantages of Whiteboard Storytelling

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Andrew Herkert
July 26, 2022 / Published in Visual Storytelling, Whiteboard Video
Human hand, strong synchronization, simple designs, great audio, and a compelling medium are some reasons why whiteboard video is effective.
Human handNovelSimple designssimplicitySynchronization

Symbols, Meaning and Branding

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Andrew Herkert
June 21, 2022 / Published in Scribology, Visual Storytelling
Symbols and branding carry more meaning than meets the eye. Check out our study of some classic symbols in history and modernity!
brandingMeaningMessageSymbolsVisual Storytelling

Pitfalls of Whiteboard Video

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Andrew Herkert
June 14, 2022 / Published in External Communications, Scribology, Visual Storytelling, Whiteboard Video
We’d never tell you what to do—but we will make recommendations to make sure your video is as strong as it can possibly be. We’ve been doing this a long time, and we’ve learned that certain choices can really lower your final video’s power. Make your best video by reading on!
Excessive ImageryImage DensityImageryMessagePrinciplesUnsupported Imagery

Whiteboard Character Styles: Which Should You Choose?

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Andrew Herkert
June 09, 2022 / Published in Creativity in Business, Visual Storytelling, Whiteboard Video
What’s your whiteboard video about? The character style you choose should reflect your message, so put some thought into what they’ll look like. Will they be whimsical and exaggerated? Grittily realistic? Or somewhere in between? Read on to hear our recommendations!
CharactersengagementExaggeratedNeutralrealisticretentionWhiteboard

NFTs and Visual Design: Converts and Concerns

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Andrew Herkert
June 02, 2022 / Published in Human Resources, Internal Communications, Visual Storytelling
There are countless explainer pieces on NFTs and their utility, but at TruScribe, we’re interested first and foremost in their visual design elements. Are NFTs too novel to be defined, or do they fit patterns of visual design we’ve seen before? Read on for our insights!
artBlockchainBored ApeCryptoCryptocurrencyCryptopunkNFTTokenValue

Dark Social: Marketing Behind the Scenes

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Andrew Herkert
May 31, 2022 / Published in Human Resources, Internal Communications, Visual Storytelling
Dark social channels aren’t some kind of sinister plot—they’re the channels that see over 80% of brands’ outbound sharing. It’s time to develop a dark social strategy and take advantage of… the dark side!
BespokeDarkDark SocialfacebookInstagramMessengerPrivate Channelssocial mediawhatsapp
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