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Magic Frames: The Drone Photo Awards 2021

Magic Frames: The Drone Photo Awards 2021

by Andrew Herkert | Jan 27, 2022 | Scribology, Visual Storytelling, Whiteboard Video

There’s something particularly arresting about drone photography that is absolutely on display in the 2021 Drone Photo Awards, fifteen entries of which are showcased by CNN here.  I think the singular magic of the technique is its ability to change how we think...
For the Right Reasons: Trends in Business Ethics

For the Right Reasons: Trends in Business Ethics

by Andrew Herkert | Jan 25, 2022 | Content Trends, External Communications, Products and Services, Whiteboard Video

In cinema, every audience member has a line they draw (consciously or subconsciously) between which actions a character can take and remain likeable, and those which they cannot.  Similarly, even characters coded as villains can earn sizable amounts of sympathy...
Successful B2B Communication in 2021: A Retrospective

Successful B2B Communication in 2021: A Retrospective

by Andrew Herkert | Jan 20, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Whiteboard Video

As an organization that deals intimately with B2B communications, we at TruScribe are deeply interested in trends and best practices in the space.  After months of pandemic life, we’d seen a lot of change, although many best practices and strategies remained...
Behind the Recommendations

Behind the Recommendations

by Andrew Herkert | Jan 18, 2022 | Scribology, Visual Storytelling, Whiteboard Video

When you come to TruScribe, we don’t expect you to know everything about whiteboard video.  All we ask is a chance to tell your story for you, in the best way we know—and that way is whiteboard.  This means that we expect to get questions from our clients...
Reaching Visual Learners Through Whiteboard

Reaching Visual Learners Through Whiteboard

by Andrew Herkert | Jan 13, 2022 | Content Trends, Human Resources, Training & Development, Whiteboard Video

Accepting the framework of developmental psychologist Howard Gardner, Whitby blogger Sarah Mead identifies seven styles of learning, and points out that “Education has traditionally been focused around linguistic and logical-mathematical learning styles,” while...
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