by Andrew Herkert | Jan 13, 2021 | Content Trends, Sales
Cold emailing, reaching out to prospects, that all-or-nothing first impression: these are the tough parts of any salesperson’s job. Once you have a rapport with someone, you can ascertain the direction of the conversation. Are you driving towards a conversion, or...
by Andrew Herkert | Jan 8, 2021 | News
As much as the modern media landscape is saturated with video, it can be hard to find one that truly captures a landmark moment—in a positive sense. Too often, it can seem like the news is saturated only with videos containing tragedy or injustice. While we must force...
by Andrew Herkert | Jan 6, 2021 | Whiteboard Video
Visuals are crucial to a successful video, but without the right voice to deliver your message, you won’t get the maximum engagement—and retention—that you need. And if your voiceover is truly a wrong fit, you’ll run the risk of distracting your audience and failing...
by Andrew Herkert | Jan 5, 2021 | Whiteboard Video
As we put 2020 in our rearview at long last, the pharmaceutical industry—like most industries—finds itself in a profoundly changed world in 2021. There might not be a way back to “normal,” but there will be a new normal. Now, the question for the...
by Andrew Herkert | Dec 30, 2020 | Content Trends, Internal Communications
For our whiteboard video production studio, successful communication in business – particularly around our clients’ messaging – is our number one concern. We realize that our relationship to communication runs deeper than some businesses. But no...
