by Andrew Herkert | Apr 14, 2021 | Whiteboard Video
It seems like we’re stuck with ‘the attention economy,’ despite numerous voices calling out the phenomenon as unhealthy and unfortunate. The term, traced to theoretical physicist Michael Goldhaber’s 1997 announcement that the world’s economy was transitioning from a...
by Andrew Herkert | Apr 6, 2021 | Scribology, Visual Storytelling
There are a lot of ways that whiteboard animation can truly supercharge your audience’s engagement and retention—but there are also a lot of ways that it can miss the mark. Instead of exploring these positives and negatives through purely theoretical discussion,...
by Andrew Herkert | Mar 30, 2021 | Scribology, Visual Storytelling
While it might seem that there’s no such thing as too much information, the truth is that restraint is frequently more valuable (and requires more effort) than total inclusion. We can likely all agree that we’d rather a carefully written page of information than...
by Andrew Herkert | Mar 30, 2021 | Scribology, Visual Storytelling
1. Visuals – Cuphead To master the principle of visuals, your imagery needs to directly reinforce your message, synchronizing not only with your script but with the other imagery in frame, and the work’s overall aesthetic. Cuphead is what happens when a game...
by Andrew Herkert | Feb 17, 2021 | Scribology
When we look at the design principles that we call Scribology, we don’t consider them in a vacuum. We envision them as part of creative history, tied particularly strongly to the visual arts of film, television, video, song, and more. For this installment, let’s...
