by Andrew Herkert | Aug 13, 2020 | Content Trends, Sales, Visual Storytelling
Visual storytelling is a straightforward concept. Use visuals to reinforce and strengthen the message of your communications. See higher engagement with that message as well as increased retention. So how can we take this approach and use it for most...
by Andrew Herkert | Aug 11, 2020 | Scribology
The principle of surprise is a key element of TruScribe’s content creation style. It tells us that experiencing the unexpected has a rather specific effect in the brain. It causes the brain to release the neurotransmitter dopamine, which causes the brain to become,...
by Andrew Herkert | Aug 4, 2020 | Whiteboard Video
It Takes a Village to Create a Whiteboard Animation Whiteboard video, like most video, doesn’t happen in a vacuum. Like most productions, it involves multiple personnel collaborating across functions. Video is almost never a one-person job. Whiteboard in particular...
by Andrew Herkert | Jul 31, 2020 | Content Marketing, Content Trends
Good marketing relies on solid strategy. And solid marketing strategy always includes video. Over the past 5 years, video marketing has skyrocketed in popularity- 92% of marketers called video a key component of their marketing strategy for 2020, compared to 78% in...
by Andrew Herkert | Jul 30, 2020 | Content Marketing, Content Trends
The world of business writing is abuzz with pro-video articles, and it should be. Video matters more to more people than it ever has. And if your business is resolutely anti-video, it isn’t doing itself many favors. Video marketing, though, isn’t a risk-free...
