by Andrew Herkert | Jul 8, 2020 | Visual Storytelling
Visual storytelling is a crucial and fascinating practice. It adds engagement and retention to messages, in a myriad of contexts. In business, its usefulness is only growing—but marketers aren’t the only ones who use visual storytelling. Here, we’re going to look at...
by Andrew Herkert | Jul 7, 2020 | Content Marketing, Content Trends, Whiteboard Video
With over half of marketing professionals worldwide naming video as the type of content with the best ROI, it’s no surprise that video marketing continues to rise in popularity. People watch more videos than ever before. YouTube is the second most popular search...
by Andrew Herkert | Jul 2, 2020 | Visual Storytelling, Whiteboard Video
Content repurposing, or reusing existing content in new ways to reach a broader audience, is a great way to release quality messages with minimal cost. The old adage about not fixing that which isn’t broken comes to mind; if your content is strong, don’t...
by Andrew Herkert | Jul 1, 2020 | Content Trends, Training & Development
Most of us are familiar with the ‘traditional’ model of training. They tend to be in-person sessions with an instructor explaining policy, expectations, and more to a passive audience. Using this instructor-student model makes sense. However, studies show more and...
by Andrew Herkert | Jun 30, 2020 | Scribology, Visual Storytelling
Over the past several years, visual storytelling has become more and more popular with marketers and communicators around the world. At TruScribe, we’re excited by the growing enthusiasm for visual storytelling. We employ the strongest visual stories and...
