by Andrew Herkert | Apr 23, 2020 | Content Marketing, Content Trends
Content marketing has been around a long time, but its current popularity stems from its two biggest strengths: it offers customers valuable and relevant content, and it drives interest in the brand. So when should you turn to video content marketing? Get a...
by Andrew Herkert | Apr 22, 2020 | Visual Storytelling, Whiteboard Video
In most discussions of visual storytelling, the audience features heavily. After all, you can’t tell a visual story if you don’t know how the visuals are going to be perceived by your audience. In the business world, communications can’t run the risk of...
by Andrew Herkert | Apr 21, 2020 | Whiteboard Video
One of the best things about content marketing is its ability to reach people in a different way than traditional marketing. Whether it’s through a personal touch, an educational or entertaining story, or more, content marketing focuses on providing valuable and...
by Andrew Herkert | Apr 16, 2020 | Content Marketing, Content Trends
Compared to video marketing on your own website, video marketing on YouTube can feel a bit like the Wild West. Your audience is far broader, and it can be harder to anticipate their needs and preferences. Video marketing, then, requires a different approach...
by Andrew Herkert | Apr 15, 2020 | Content Marketing, Content Trends
If your company’s website is currently running without any video, you’re missing out on some serious perks. Jonathan Sitbon points out that visitors to your website will stay an average of two minutes longer if the site features video content. He stresses that no...
