by Andrew Herkert | Mar 17, 2020 | Content Marketing, Content Trends
Is video better than text? If you’re creating marketing content in video, you’re in good company. As of 2018, 81% of businesses were already using video as a marketing tool, and it’s easy to see why. In situations where people could use video or text to...
by Andrew Herkert | Mar 12, 2020 | Visual Storytelling
“We tend to find that the ‘story’ is the key link between most of our clients, irrespective of their discipline,” says Kieron Molloy of Conran Design Group. Story is a human coding language. And visuals are a key element of storytelling. As the...
by Andrew Herkert | Mar 11, 2020 | Content Marketing, Content Trends
Getting the Most Out of Video Content Marketing When you’re making a marketing video, you need to make it count. Production can be expensive, and competition isn’t hard to come by. Most companies have included video content in their marketing to at least...
by Andrew Herkert | Mar 10, 2020 | Content Marketing, Content Trends
Video marketing is a powerful, enduring, and effective way to market. Year after year the stats back this up- 96% of marketing professionals surveyed by Animoto invested ad dollars in video marketing, and 91% of those folks were pleased with their ROI. Stats also show...
by Andrew Herkert | Mar 5, 2020 | Creativity in Business
Adapt to new challenges with empathy and understanding Let’s say you’re tasked with implementing a new type of business software that your team will use daily. You’ve been told promising things like, “this will increase project efficiency,” or that it will...
