by Andrew Herkert | Oct 1, 2019 | Creativity in Business
Ikea. Apple. GE. Fidelity. Nike. Aside from being globally recognized household names, can you guess what these companies (and many more) have in common? They’ve all made huge strides in their business by embracing design thinking as part of their marketing...
by Andrew Herkert | Sep 26, 2019 | Content Marketing, Content Trends, Whiteboard Video
As B2B video marketing has emerged as the leader of the content marketing pack, it can be cumbersome to keep up with current trends, not to mention expensive and time-consuming to deliver loads of video. The good news? You can keep it simple and still succeed. Take...
by Andrew Herkert | Sep 19, 2019 | Content Trends, Training & Development, Visual Storytelling
We’ve all been on that conference call that stretches an hour (or hours) too long where it seems either one person drones on and on, or people jump over one another to speak, jostling to get their ideas heard. And then the next day, everyone’s notes seem to indicate...
by Andrew Herkert | Sep 12, 2019 | Content Marketing, Content Trends, Whiteboard Video
Content marketers are currently riding a wave of video marketing that shows no sign of cresting any time soon. A recent study by Vidyard and the Aberdeen Group revealed some staggering statistics related to video marketing success. Highlights include: Increased...
by Andrew Herkert | Sep 4, 2019 | Guest Posts, News, Whiteboard Video
This is a guest post from Victor Blasco of Yum Yum Videos. We appreciate his time in putting this post together and enjoy learning from other content creators. Enjoy! Trying to create a content marketing strategy without using video nowadays is like trying to cross a...
