by Andrew Herkert | May 22, 2012 | Content Marketing, Content Trends
Updated April 2019 What are the two fastest-growing forms of marketing on the internet? If you were to consult a digital marketing specialist, the answer would unanimously be Mobile and Video. Not only has there been a phenomenal rise in smartphone use over the past...
by Andrew Herkert | May 4, 2012 | Content Marketing, Content Trends
Updated April 2019 Anyone and everyone who has a business needs it to have a greater online presence. Several years ago, it was only the large companies that could use videos as a way to market their business because they had the funds to do it. Yet it now possible...
by Andrew Herkert | Apr 17, 2012 | Content Marketing, Content Trends
According to Forrester Research, online video marketing is 50 times more likely to receive an organic first-page ranking than traditional text pages. It’s a pretty mind-blowing statistic considering most businesses, small and large, are not utilizing video nearly...
by Andrew Herkert | Mar 20, 2012 | Whiteboard Video
Starting in 2012, YouTube’s algorithm started accounting for the view-through rate of a video as a large determining factor for search position and suggested videos. This shift signaled a move toward rewarding viewer engagement with a video and away from...
by Andrew Herkert | Nov 11, 2011 | Whiteboard Video
We really think that as more people see and become interested in video scribing, there are going to be even more techniques added to the list in an attempt to innovate and stand-out. At the end of our first video, Susan Weinschenk Ph.D., quoted Albert Einstein. He...
