by Jim Herkert | Apr 9, 2025 | Whiteboard Video
Throwing information at your audience and hoping it sticks won’t work in the medical devices, biotech, or health and wellness industry. Your message needs to be clear, memorable, and compelling enough to drive action. This is true whether you’re educating...
by Jim Herkert | Mar 26, 2025 | Employee Benefits, Human Resources, Internal Communications
HR professionals and corporate communicators constantly grapple with the challenge of breaking down complex topics, from benefits packages and compliance policies to company values and DEI initiatives. The problem? Today’s employees are drowning in information. This...
by Jim Herkert | Mar 19, 2025 | Whiteboard Video
The Power of Whiteboard Videos in Modern Marketing Marketing today is more competitive than ever. Audiences are bombarded with ads, social media content, and sales pitches every second of the day. To cut through the noise, brands need a clear, engaging, and memorable...
by Jim Herkert | Mar 12, 2025 | Scribology
Key Takeaways Choose a company with a strategic, science-backed approach, such as TruScribe’s Scribology, for maximum engagement. Look for a diverse portfolio demonstrating storytelling expertise across industries. Ensure customization options to align with your brand...
by Jim Herkert | Mar 5, 2025 | Creativity in Business, Marketing, Product & Service Marketing, Visual Storytelling
Key Takeaways Choose a company with a diverse portfolio and proven storytelling techniques to communicate complex ideas in a way viewers will understand. Opt for companies with structured, science-backed approaches, such as TruScribe’s Scribology, which enhances...
