by Jim Herkert | Feb 3, 2026 | Content Marketing, Scribology, Strategic Alignment, Visual Storytelling
When your message isn’t instantly clear, your audience can disengage before they even grasp your point. Whether it’s a homepage, sales pitch, or internal announcement, unclear messaging leads to lost interest, slower decisions, and missed opportunities. TruScribe’s...
by Jim Herkert | Jan 21, 2026 | Content Marketing, Financial Topics, Sales Enablement, Strategic Alignment, Video Software, Visual Storytelling
Whiteboard animation software often appears to be a budget-friendly solution. It’s low-cost, easy to access, and offers quick ways to generate animated content in-house. For budget-conscious teams, it can feel like a shortcut to engaging communication. But for CFOs...
by Jim Herkert | Jan 21, 2026 | Employee Benefits, Human Resources, Internal Communications, Training & Development
What explainer video costs actually include, and how HR teams can budget for clarity, adoption, and real impact Key takeaways: Explainer video cost should be considered in terms of value, not just price, because the right video saves time, reduces confusion, and...
by Jim Herkert | Jan 7, 2026 | Scriptwriting
Great visuals grab attention, but strategic scripting is what makes B2C explainer videos truly effective. Most B2C explainer videos fail because they prioritize visuals over clear, strategic messaging. Stunning animation alone cannot engage viewers or drive...
by Jim Herkert | Dec 31, 2025 | Culture & Orientation, Employee Experience, Scribology, Visual Storytelling
Communicate your culture and values with clarity, warmth, and impact with custom whiteboard animation videos built to connect and inspire. Key takeaways: Culture only matters if people understand it and know how to live it. Generic messages and formal formats fail to...
