by Andrew Herkert | Mar 29, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Video Software
From its 2018 beginnings as Music.ly, a lip-syncing app, to its current user base of around a billion in its modern form, TikTok’s growth has been intense and, to most, surprising. What was initially a platform reserved for young people dancing and acting out...
by Andrew Herkert | Mar 24, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Visual Storytelling
The term ‘post-COVID’ is as appealing as it is tenuous. We all see and recognize signs of returning to business as usual, even as we’re confronted by other indications that the pandemic is not truly in our rear-view. Content marketing strategies, however,...
by Andrew Herkert | Mar 22, 2022 | Content Marketing, Content Trends, External Communications, Products and Services
As Q1 closes, it’s that time again: time to make sure your content marketing strategy is set to succeed, and not to fall into one of the many traps experts are already seeing. It’s hard enough to differentiate and succeed, so don’t make it harder right from the...
by Andrew Herkert | Feb 3, 2022 | Content Marketing, Content Trends, External Communications, Internal Communications, Scriptwriting, Whiteboard Video
There are lots of good tips on how to select the best voiceover talent to read your script, and others on how to get the best out of that talent once you’re in session, but today, we’re going to be focusing on the step that comes first: writing your script with...
by Andrew Herkert | Jan 20, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Whiteboard Video
As an organization that deals intimately with B2B communications, we at TruScribe are deeply interested in trends and best practices in the space. After months of pandemic life, we’d seen a lot of change, although many best practices and strategies remained...
by Andrew Herkert | Jan 4, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Visual Storytelling, Whiteboard Video
“Consuming is an experience, and we must design with this in mind,” asserts Alisa Taylor for Vectornator, and while her specific discussion of this truth comes up in the interactive design portion of her piece, one could argue that it applies throughout usage of...
