by Andrew Herkert | Jul 28, 2020 | Content Marketing, Content Trends, Sales
For some time now, video has been a dominant force in content consumption. By 2021, video is poised to make up 80% of web traffic. It’s a great opportunity to get eyes on your brand, and raise interest through a successful (or even viral) video. Yet,...
by Andrew Herkert | Jul 22, 2020 | Content Marketing, Content Trends
For What Ails You Content marketing is an extremely effective and popular mode of marketing in the modern era. Audiences have, it seems, grown tired of overt salesmanship; simply telling someone that they need your product is often read as heavy-handed and...
by Andrew Herkert | Jul 16, 2020 | Content Marketing, Content Trends, Scribology
How often have you heard someone say, “Well, you’ve got to keep your ads short – after all, people’s attention spans are so short these days!”? Let’s just go ahead and burst that bubble right now! If you’ve bought into this myth in the past, you might be surprised to...
by Andrew Herkert | Jul 7, 2020 | Content Marketing, Content Trends, Whiteboard Video
With over half of marketing professionals worldwide naming video as the type of content with the best ROI, it’s no surprise that video marketing continues to rise in popularity. People watch more videos than ever before. YouTube is the second most popular search...
by Andrew Herkert | Jun 11, 2020 | Content Marketing, Content Trends
What, exactly, is the ‘marketing funnel?’ Essentially, it’s a model that helps us visualize and understand customers’ place on their sales journey with your brand. Traditionally, it has three stages: Awareness, Consideration, and Decision (respectively, the Top,...
by Andrew Herkert | May 28, 2020 | Content Marketing, Content Trends, Whiteboard Video
If you’re thinking that video is a part of everything these days, well, you’re right. Video has been, and will continue to be, immensely popular; YouTube would not be the world’s second largest search engine if this weren’t so. So how does video fit into sales? What...
