by Andrew Herkert | Jun 23, 2022 | Content Trends, External Communications, Internal Communications, Scriptwriting, Whiteboard Video
At TruScribe, we’re often asked if we have a template or tried-and-true, always-successful approach to scriptwriting. The answer is no, and yes: we don’t have a template, but that is part of why our approach to scriptwriting is always successful. Let’s...
by Andrew Herkert | Jun 16, 2022 | Content Trends, External Communications, Scribology, Whiteboard Video
Typically translated as “unified whole” despite being closer to “form” or “shape” in the original German, Gestalt psychology refers to the tendency to “perceive entire patterns or configurations, not merely individual components.” Developed in the 1920’s and...
by Andrew Herkert | Jun 14, 2022 | Content Trends, External Communications, Scribology, Visual Storytelling, Whiteboard Video
We’re commonly conditioned to think that the best approach is the full-court press. We think bigger and louder content and imagery will bring us the most engagement and the best response. If we look at cinema, it’s understandable that we’ve developed this...
by Andrew Herkert | Jun 7, 2022 | Content Trends, Creativity in Business, External Communications, Products and Services, Sales, Whiteboard Video
How many first impressions do you get in marketing initiatives? If you answered one, congratulations! You’ve made a great first impression! Of course, you’re not reading this because you’re worried about what I think of you—you’re thinking about...
by Andrew Herkert | May 26, 2022 | Content Trends, Creativity in Business, External Communications, Products and Services
Familiar with Generation Z? How about authentic marketing? If you’re a marketer, these terms probably haunt your dreams. There’s a lot of fearmongering going around about those born after 1995. “They don’t check their email, they have the attention span of...
by Andrew Herkert | May 24, 2022 | Content Trends, External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
While we’ve written extensively on our Scribology principles, and placed deserved emphasis on Accent Color, it’s always fascinating to see those principles taken into practice in other industries. 2021 was one of the most visible for pharmaceutical companies in...