The medication we take isn’t colored randomly—in fact, it takes meticulous studies of color, the mind, culture, and more to determine the best hue for a med. The same is true when selecting an Accent Color in a whiteboard video… at least we hope! Read on to learn more!
From internal communications to customer-facing marketing materials, there’s just no substitute for bespoke content. While it can bring some challenges to entry, a dedicated bespoke content strategy can ensure you reach your audience as effectively as possible.
Learning from your mistakes is great, but it’s definitely easier to learn from others’ mistakes. Learn with us as we take a look at examples of failed and bad brand storytelling, showing what works and what definitely does not to make sure your brand story is always on point.
When you communicate with your employees, you need them to not only tune in, but take action. You don’t want to be just one more email in their queue, or schedule another eyes-glazed-over meeting. Visual storytelling is the relatable, high-impact add your communications need.
Complexity isn’t all it’s cracked up to be. In fact, simplicity is the key to quick, effective persuasion. See what the experts say, and how TruScribe utilizes simplicity on a daily basis to send our clients’ messages!
In the video marketing world, history matters. How else can we repeat the revolutionary techniques of cinema that still work in marketing today? Take a walk with us down the timeline, and see which video marketing attributes have roots in 1895!
You might be surprised at how people tend to approach complex products, and the shifts in our thinking we should make when marketing such products. If you can simplify your product’s appeal, you’re on the right track! Read on for more tips on marketing for complicated products!