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Creating Your TikTok Marketing Strategy

Creating Your TikTok Marketing Strategy

by Andrew Herkert | Mar 29, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Video Software

From its 2018 beginnings as Music.ly, a lip-syncing app, to its current user base of around a billion in its modern form, TikTok’s growth has been intense and, to most, surprising.  What was initially a platform reserved for young people dancing and acting out...
Content Marketing Meets the ‘New Normal’

Content Marketing Meets the ‘New Normal’

by Andrew Herkert | Mar 24, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Visual Storytelling

The term ‘post-COVID’ is as appealing as it is tenuous.  We all see and recognize signs of returning to business as usual, even as we’re confronted by other indications that the pandemic is not truly in our rear-view.  Content marketing strategies, however,...
5 Content Marketing Mistakes to Avoid in 2022

5 Content Marketing Mistakes to Avoid in 2022

by Andrew Herkert | Mar 22, 2022 | Content Marketing, Content Trends, External Communications, Products and Services

As Q1 closes, it’s that time again: time to make sure your content marketing strategy is set to succeed, and not to fall into one of the many traps experts are already seeing.  It’s hard enough to differentiate and succeed, so don’t make it harder right from the...
The Three Goals of Business Scriptwriting

The Three Goals of Business Scriptwriting

by Andrew Herkert | Mar 17, 2022 | Content Trends, External Communications, Scriptwriting, Whiteboard Video

What’s the difference between a good and a bad script?  Maybe it’s a single awful word choice, or maybe it’s a series of grammatical mistakes—or, perhaps, it’s a single memorable joke that buoys an otherwise forgettable piece.  As you write, it can be hard...
Scriptwriting with SMEs: Three Great Tips

Scriptwriting with SMEs: Three Great Tips

by Andrew Herkert | Mar 15, 2022 | Content Trends, External Communications, Internal Communications, Scriptwriting, Training & Development, Whiteboard Video

Writing with a partner might conjure anxious visions of disagreements, miscommunications, and the like.  Thankfully, these anxieties are unlikely to become reality.  Writing, like any creative endeavor, can actually be far easier and more productive with...
Visual Storytelling at the 2022 Winter Olympics

Visual Storytelling at the 2022 Winter Olympics

by Andrew Herkert | Mar 8, 2022 | Content Trends, External Communications, News, Visual Storytelling

Visual storytelling at the 2022 Winter Olympics in Beijing has had quite a job in front of it. The last few years have been taxing at best and crushing at worst, and political divides have added more difficulty to the Beijing Olympics.  So how have promoters...
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