by Andrew Herkert | Dec 7, 2021 | Content Marketing, Content Trends, External Communications, Products and Services, Sales
The phrasing “on-brand” or “off-brand” is popular enough nowadays that it’s often taken as a joke. You might call a friend’s shoe choice “off-brand” compared to their more typical, consistent style, or call an overpriced drink “on-brand” for a luxury restaurant. ...
by Andrew Herkert | Dec 2, 2021 | Content Marketing, Content Trends, External Communications, Products and Services
Let’s discuss a few statistics on retention rates and social media. Consider the following, courtesy of Joe Clark: Acquiring a new customer is seven times more expensive than retaining an existing one.37% of marketers see social media as the most effective...
by Andrew Herkert | Nov 23, 2021 | Content Marketing, Content Trends, External Communications, Human Resources, Internal Communications
If there’s one thing that almost all organizations have shared over the past two years, it seems to be this: business as usual is neither desirable nor viable. As we make progress against COVID-19’s hold on our daily lives (unnervingly slow though it may be),...
by Andrew Herkert | Aug 26, 2020 | Content Trends, Creativity in Business, External Communications, Whiteboard Video
At TruScribe, we’re proud of our passion for communication. It’s what allows us to continually use the principles of Scribology to create engaging, highly retainable content for clients. We call what we do Scribing, and it’s a perfect solution to your...
