by Andrew Herkert | May 31, 2022 | Content Trends, Human Resources, Internal Communications, Visual Storytelling
Don’t let the name fool you—dark social doesn’t refer to bad press on social media, or to some kind of Stranger Things/Upside Down version of the channels you know and love. Dark social is traffic and sharing that occurs via direct or private connections. Think...
by Andrew Herkert | Apr 26, 2022 | Content Trends, Creativity in Business, Human Resources, Training & Development
Creativity in business drives innovation, sharpens your competitive edge, and much, much more. Understanding this, you’ll naturally be inclined to hire some creatives to bolster your team’s success—but what traits should you look for in an applicant when...
by Andrew Herkert | Apr 19, 2022 | Content Trends, Human Resources, Internal Communications, Training & Development
When we think of employee engagement, we need to forget some of the more common uses of the word. If a song or film is “engaging”, we can reasonably substitute the word for “enjoyable” or “compelling”—a substitution that doesn’t apply to the...
by Andrew Herkert | Apr 14, 2022 | Content Trends, Human Resources, Internal Communications, Training & Development
The values of ongoing, organization-wide learning are well-documented and numerous, but that doesn’t mean that implementing this kind of learning is always easy or straightforward. Thought leaders across the business landscape are identifying common problems and...
by Andrew Herkert | Apr 12, 2022 | Content Trends, Human Resources, Internal Communications, Visual Storytelling
Which is more important to a business—internal communications, or external communications? Obviously, this is more thought experiment than sincere question, but the answer seems to be… neither. Or, maybe, both? However you want to phrase it, if...
by Andrew Herkert | Apr 5, 2022 | Content Trends, Creativity in Business, Human Resources, Internal Communications, Training & Development
“The hybrid return-to-work model is top of mind for executives—every client I’ve spoken with has asked me about it,” reports McKinsey & Co. partner Brooke Weddle in SHRM, and her thoughts are echoed throughout the business world. The hybrid model, “in which...
