by Andrew Herkert | Jun 11, 2020 | Content Marketing, Content Trends
What, exactly, is the ‘marketing funnel?’ Essentially, it’s a model that helps us visualize and understand customers’ place on their sales journey with your brand. Traditionally, it has three stages: Awareness, Consideration, and Decision (respectively, the Top,...
by Andrew Herkert | May 28, 2020 | Content Marketing, Content Trends, Whiteboard Video
If you’re thinking that video is a part of everything these days, well, you’re right. Video has been, and will continue to be, immensely popular; YouTube would not be the world’s second largest search engine if this weren’t so. So how does video fit into sales? What...
by Andrew Herkert | May 27, 2020 | Content Trends, Human Resources
At TruScribe, if we often say that whiteboard video is great for any topic. But it’s absolutely necessary for tougher topics. Human Resources compliance training sessions and presentations are often seen as tough topics, as they’re frequently lengthy and rather dry. ...
by Andrew Herkert | May 22, 2020 | Content Marketing, Content Trends
3 Tips and 3 Things to Try Want to reach over a half-billion professionals – including 10 million C-Level executives, 63 million decision makers, and 90 million senior-level influencers? Of course you do. And that means you need to launch marketing on LinkedIn. The...
by Andrew Herkert | May 15, 2020 | Content Trends, Human Resources, Infographics
The 5 W’s Infographics – those beautiful, data-full hybrids of design and details. You might be familiar with infographics as part of your content marketing strategy, or as an innovative way to steer traffic to your website. But part of the beauty of an...
by Andrew Herkert | May 12, 2020 | Content Trends, Human Resources, Whiteboard Video
It’s hard to overestimate the importance of training in an employee’s effectiveness. Even the most skilled new hire needs an understanding of their employer’s processes, expectations, support tools, culture, and more. Whiteboard video is a hand-drawn form of video. It...
