by Andrew Herkert | May 5, 2020 | Content Marketing, Content Trends
You don’t need much beyond the numbers to show you why content marketing is a strategy worth exploring. Boasting returns that include 55% more site traffic, quintuple the leads, and being overall 13 times more likely to generate a return on your investment, content...
by Andrew Herkert | Apr 23, 2020 | Content Marketing, Content Trends
Content marketing has been around a long time, but its current popularity stems from its two biggest strengths: it offers customers valuable and relevant content, and it drives interest in the brand. So when should you turn to video content marketing? Get a...
by Andrew Herkert | Apr 16, 2020 | Content Marketing, Content Trends
Compared to video marketing on your own website, video marketing on YouTube can feel a bit like the Wild West. Your audience is far broader, and it can be harder to anticipate their needs and preferences. Video marketing, then, requires a different approach...
by Andrew Herkert | Apr 15, 2020 | Content Marketing, Content Trends
If your company’s website is currently running without any video, you’re missing out on some serious perks. Jonathan Sitbon points out that visitors to your website will stay an average of two minutes longer if the site features video content. He stresses that no...
by Andrew Herkert | Apr 13, 2020 | Content Trends, Training & Development
We have all learned a lot of new skills learned recently. But imagine how relieved our team was to explore the whiteboard features in Zoom. We know the power of creative communication and have a few tips and tricks to share with you for your next Zoom meeting. If your...
by Andrew Herkert | Mar 17, 2020 | Content Marketing, Content Trends
Is video better than text? If you’re creating marketing content in video, you’re in good company. As of 2018, 81% of businesses were already using video as a marketing tool, and it’s easy to see why. In situations where people could use video or text to...
