by Andrew Herkert | Jul 30, 2020 | Content Marketing, Content Trends
The world of business writing is abuzz with pro-video articles, and it should be. Video matters more to more people than it ever has. And if your business is resolutely anti-video, it isn’t doing itself many favors. Video marketing, though, isn’t a risk-free...
by Andrew Herkert | Jul 29, 2020 | Content Trends, Training & Development
There’s a line from The X-Files that sums up how to approach different genres, formats, and modes of presentation. Scully, upon hearing that purple rain was witnessed at a crime scene, asks Mulder if she’s heard him right. “Yeah,” he replies. “Great album. Deeply...
by Andrew Herkert | Jul 28, 2020 | Content Marketing, Content Trends, Sales
For some time now, video has been a dominant force in content consumption. By 2021, video is poised to make up 80% of web traffic. It’s a great opportunity to get eyes on your brand, and raise interest through a successful (or even viral) video. Yet,...
by Andrew Herkert | Jul 24, 2020 | Content Trends, Creativity in Business, Training & Development
Bridge the Gap Between Process and Innovation When you imagine creative employees, who do you see? If you’re picturing a graphic designer, a copywriter, an architect, or an illustrator, it’s time to expand your horizons. Creativity in the workplace is no...
by Andrew Herkert | Jul 22, 2020 | Content Marketing, Content Trends
For What Ails You Content marketing is an extremely effective and popular mode of marketing in the modern era. Audiences have, it seems, grown tired of overt salesmanship; simply telling someone that they need your product is often read as heavy-handed and...
by Andrew Herkert | Jul 16, 2020 | Content Marketing, Content Trends, Scribology
How often have you heard someone say, “Well, you’ve got to keep your ads short – after all, people’s attention spans are so short these days!”? Let’s just go ahead and burst that bubble right now! If you’ve bought into this myth in the past, you might be surprised to...
