by Andrew Herkert | May 22, 2020 | Content Marketing, Content Trends
3 Tips and 3 Things to Try Want to reach over a half-billion professionals – including 10 million C-Level executives, 63 million decision makers, and 90 million senior-level influencers? Of course you do. And that means you need to launch marketing on LinkedIn. The...
by Andrew Herkert | May 15, 2020 | Content Trends, Human Resources, Infographics
The 5 W’s Infographics – those beautiful, data-full hybrids of design and details. You might be familiar with infographics as part of your content marketing strategy, or as an innovative way to steer traffic to your website. But part of the beauty of an...
by Andrew Herkert | May 12, 2020 | Content Trends, Human Resources, Whiteboard Video
It’s hard to overestimate the importance of training in an employee’s effectiveness. Even the most skilled new hire needs an understanding of their employer’s processes, expectations, support tools, culture, and more. Whiteboard video is a hand-drawn form of video. It...
by Andrew Herkert | May 7, 2020 | Content Marketing, Content Trends
Separately, both video content and content marketing have seen a remarkable rise in interest and effectiveness in the last several years. Video content marketing, their inevitable and profitable combination, has seen similar growth in use and discussion. So let’s...
by Andrew Herkert | May 5, 2020 | Content Marketing, Content Trends
You don’t need much beyond the numbers to show you why content marketing is a strategy worth exploring. Boasting returns that include 55% more site traffic, quintuple the leads, and being overall 13 times more likely to generate a return on your investment, content...
by Andrew Herkert | Apr 23, 2020 | Content Marketing, Content Trends
Content marketing has been around a long time, but its current popularity stems from its two biggest strengths: it offers customers valuable and relevant content, and it drives interest in the brand. So when should you turn to video content marketing? Get a...
