by Andrew Herkert | Apr 16, 2020 | Content Marketing, Content Trends
Compared to video marketing on your own website, video marketing on YouTube can feel a bit like the Wild West. Your audience is far broader, and it can be harder to anticipate their needs and preferences. Video marketing, then, requires a different approach...
by Andrew Herkert | Apr 15, 2020 | Content Marketing, Content Trends
If your company’s website is currently running without any video, you’re missing out on some serious perks. Jonathan Sitbon points out that visitors to your website will stay an average of two minutes longer if the site features video content. He stresses that no...
by Andrew Herkert | Apr 13, 2020 | Content Trends, Training & Development
We have all learned a lot of new skills learned recently. But imagine how relieved our team was to explore the whiteboard features in Zoom. We know the power of creative communication and have a few tips and tricks to share with you for your next Zoom meeting. If your...
by Andrew Herkert | Mar 17, 2020 | Content Marketing, Content Trends
Is video better than text? If you’re creating marketing content in video, you’re in good company. As of 2018, 81% of businesses were already using video as a marketing tool, and it’s easy to see why. In situations where people could use video or text to...
by Andrew Herkert | Mar 11, 2020 | Content Marketing, Content Trends
Getting the Most Out of Video Content Marketing When you’re making a marketing video, you need to make it count. Production can be expensive, and competition isn’t hard to come by. Most companies have included video content in their marketing to at least...
by Andrew Herkert | Mar 10, 2020 | Content Marketing, Content Trends
Video marketing is a powerful, enduring, and effective way to market. Year after year the stats back this up- 96% of marketing professionals surveyed by Animoto invested ad dollars in video marketing, and 91% of those folks were pleased with their ROI. Stats also show...
