by Andrew Herkert | Jul 13, 2020 | Content Trends, Sales, Whiteboard Video
Looking for a way to shake up your sales cycle? Or, better yet, looking for a way to speed up and shorten your sales cycle? Well, we’ve got the answer you’re waiting for with Scribing as a Sales Solution—TruScribe’s unique content that engages customers...
by Andrew Herkert | Jul 7, 2020 | Content Marketing, Content Trends, Whiteboard Video
With over half of marketing professionals worldwide naming video as the type of content with the best ROI, it’s no surprise that video marketing continues to rise in popularity. People watch more videos than ever before. YouTube is the second most popular search...
by Andrew Herkert | Jul 1, 2020 | Content Trends, Training & Development
Most of us are familiar with the ‘traditional’ model of training. They tend to be in-person sessions with an instructor explaining policy, expectations, and more to a passive audience. Using this instructor-student model makes sense. However, studies show more and...
by Andrew Herkert | Jun 11, 2020 | Content Marketing, Content Trends
What, exactly, is the ‘marketing funnel?’ Essentially, it’s a model that helps us visualize and understand customers’ place on their sales journey with your brand. Traditionally, it has three stages: Awareness, Consideration, and Decision (respectively, the Top,...
by Andrew Herkert | May 28, 2020 | Content Marketing, Content Trends, Whiteboard Video
If you’re thinking that video is a part of everything these days, well, you’re right. Video has been, and will continue to be, immensely popular; YouTube would not be the world’s second largest search engine if this weren’t so. So how does video fit into sales? What...
by Andrew Herkert | May 27, 2020 | Content Trends, Human Resources
At TruScribe, if we often say that whiteboard video is great for any topic. But it’s absolutely necessary for tougher topics. Human Resources compliance training sessions and presentations are often seen as tough topics, as they’re frequently lengthy and rather dry. ...
