by Andrew Herkert | Oct 10, 2019 | Content Marketing, Content Trends
In today’s digital world, creating compelling content is the key to standing out. According to the Content Marketing Institute (CMI), 63% of business don’t have a documented content strategy, and yet 86% of B2C marketers think content marketing is critical. Lack of...
by Andrew Herkert | Sep 26, 2019 | Content Marketing, Content Trends, Whiteboard Video
As B2B video marketing has emerged as the leader of the content marketing pack, it can be cumbersome to keep up with current trends, not to mention expensive and time-consuming to deliver loads of video. The good news? You can keep it simple and still succeed. Take...
by Andrew Herkert | Sep 19, 2019 | Content Trends, Training & Development, Visual Storytelling
We’ve all been on that conference call that stretches an hour (or hours) too long where it seems either one person drones on and on, or people jump over one another to speak, jostling to get their ideas heard. And then the next day, everyone’s notes seem to indicate...
by Andrew Herkert | Sep 12, 2019 | Content Marketing, Content Trends, Whiteboard Video
Content marketers are currently riding a wave of video marketing that shows no sign of cresting any time soon. A recent study by Vidyard and the Aberdeen Group revealed some staggering statistics related to video marketing success. Highlights include: Increased...
by Andrew Herkert | Aug 21, 2019 | Content Marketing, Content Trends, Whiteboard Video
Video content is one of the most impactful tools marketers can use to reach and engage consumers. Since we create that content for a living, we are always looking for different ways to quantify the value of what we create. We recently reviewed this annual report from...
by Andrew Herkert | Jun 6, 2019 | Content Trends, Training & Development
Custom Content, Uniquely Suited to Internal Training You’ve identified your training objectives, prioritized the long list of your organization’s learning needs, and figured out who should be trained on what. You probably even have a team prepping training sessions on...
