by Andrew Herkert | Mar 6, 2019 | Content Marketing, Content Trends
Ever wonder where modern marketing’s most ubiquitous phrase “Content is King” originated? It was actually a premonition by none other than Bill Gates, who published an article titled Content is King on the Microsoft website back in 1996. He even predicted the meteoric...
by Andrew Herkert | Feb 28, 2019 | Content Marketing, Content Trends, Whiteboard Video
It’s no secret that video is an essential element in a successful content marketing plan. In fact, 82 percent of all Internet traffic will be video traffic by 2022 (up from 75 percent in 2017). As the mobile-first generation morphs into mobile-only, and as trusted...
by Andrew Herkert | Nov 28, 2017 | Content Marketing, Content Trends
Do you have a content plan for the next quarter? The times of the billboard and flashing lights are dead as technology trends increase and truly map the path for innovation in our future. With this technology transition over the last couple of years we have seen the...
by Andrew Herkert | Mar 13, 2017 | Content Marketing, Content Trends, Scribology
As the first installment of our “March of Minds” retrospective, we look back at a video we produced for the TEDx Hogeschool Utrecht event from back in 2011. Age old philosophical discussions of free will have been brought to relevance due to our...
by Andrew Herkert | Nov 2, 2016 | Content Marketing, Content Trends
Is a whitepaper more effective for content marketing than a case study? What’s the best way to target our next blog post? Does your company focus on mobile strategy or web strategy? What kinds of mobile integrations will enhance our product’s adoption rate? Every...
by Andrew Herkert | Sep 8, 2016 | Content Marketing, Content Trends
Top 5 Reasons to Visit Us at Content Marketing World Our booth (#7) is staffed with friendly TruScribe video content experts who look forward to connecting, networking and meeting you. Our Fortune 500 customers tell us we make the best whiteboard videos they’ve ever...
