by Andrew Herkert | Dec 30, 2020 | Content Trends, Internal Communications
For our whiteboard video production studio, successful communication in business – particularly around our clients’ messaging – is our number one concern. We realize that our relationship to communication runs deeper than some businesses. But no...
by Andrew Herkert | Dec 16, 2020 | Content Marketing, Content Trends
Content marketing for large companies needs to take a different form than content marketing for small companies. When your organization is big enough to be quickly recognizable and memorable to consumers, and your brand is well-established and understood, you face...
by Andrew Herkert | Dec 2, 2020 | Content Trends, Internal Communications
In describing the tendency for adulthood to drive the wonder and joy of discovery out of our lives, Matthew McConaughey proposes a phrase to encapsulate this loss of enthusiasm: “We grow up to learn worse”. We still learn, to be sure, but it’s a more solemn...
by Andrew Herkert | Sep 1, 2020 | Content Marketing, Content Trends, Visual Storytelling
Authenticity, Relevance, and Quality “We’re not really sure what makes some marketers think they don’t need [images]. Maybe they don’t think images are professional”. It’s at this point that Jacinda Santora drops an image into her blog post—a plus-sized...
by Andrew Herkert | Aug 27, 2020 | Content Trends, Internal Communications, Visual Storytelling
It’s rare to hear that a business does not care about their internal communications – and for good reason. If a company’s messaging is indecipherable, contradictory, insincere, or otherwise ineffective, employees can be left confused and frustrated. ...
by Andrew Herkert | Aug 26, 2020 | Content Trends, Creativity in Business, External Communications, Whiteboard Video
At TruScribe, we’re proud of our passion for communication. It’s what allows us to continually use the principles of Scribology to create engaging, highly retainable content for clients. We call what we do Scribing, and it’s a perfect solution to your...
