by Erik Ellingsen | Jan 16, 2026 | Content Marketing, Creativity in Business, Culture & Orientation, Scribology, Visual Storytelling, Whiteboard Video
Explainer videos can do one thing faster than almost any other marketing asset. They can make a complex offer feel simple. That matters even more in California, where your audience is busy, comparison shopping is ruthless, and “good enough” content gets ignored. But...
by Jim Herkert | Dec 17, 2025 | Content Marketing, Internal Communications, Scribology, Training & Development, Whiteboard Video
Help your teams learn, remember, and apply vital concepts with Scribology-based custom whiteboard videos. Key takeaways: Most training sessions are forgettable because they feature text-heavy slides and other traditional materials that fail to engage learners. Custom...
by Jim Herkert | Nov 12, 2025 | Internal Communications, Visual Storytelling, Whiteboard Video
Transform how your remote teams absorb, retain, and act on key messages with custom whiteboard videos. Key takeaways: Remote work has redefined communication, and visual storytelling keeps teams connected. Custom whiteboard videos close understanding gaps across time...
by Jim Herkert | Mar 26, 2025 | Employee Benefits, Human Resources, Internal Communications
HR professionals and corporate communicators constantly grapple with the challenge of breaking down complex topics, from benefits packages and compliance policies to company values and DEI initiatives. The problem? Today’s employees are drowning in information. This...
by Jim Herkert | Feb 26, 2025 | Human Resources, Internal Communications
Key Takeaways Choose an explainer video service that uses neuroscience and behavioral psychology to enhance engagement and retention. A strong script is the foundation of a great explainer video. Ensure your provider collaborates on messaging to simplify complex...
by Jim Herkert | Feb 19, 2025 | Content Trends, Marketing, Scriptwriting, Visual Storytelling, Whiteboard Video
Key Takeaways: Animation Explainer Videos Animation explainer videos simplify complex ideas, making them more engaging and easier to understand. TruScribe’s Scribology approach enhances retention, using neuroscience-backed techniques for maximum impact. Consistent and...
