by Andrew Herkert | May 17, 2022 | Content Trends, External Communications, Products and Services, Visual Storytelling
We learn a lot from mistakes, but those lessons aren’t free—unless, of course, they come from someone else’s mistakes. Today, we’ll examine some examples of bad brand storytelling, and learn what to avoid when creating and articulating the story of your brand....
by Andrew Herkert | May 12, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Visual Storytelling
Edgy marketing exists due to the kind of reasoning that sounds something like “This’ll really shake people up,” or “They’ll be talking about this for ages.” To a degree, those are both desirable outcomes for a brand… or are they? Welcome to the high-risk,...
by Andrew Herkert | May 12, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Video Software, Whiteboard Video
The value of trade shows isn’t reserved for those exhibiting a booth – vendor attendance involves far more than a powerful add to one’s marketing mix. As event marketers and event industry leaders can attest, trade shows provide great opportunities...
by Andrew Herkert | May 10, 2022 | Content Trends, External Communications, Products and Services, Whiteboard Video
It’s easy to find numbers that prove the value of simplicity in marketing. 61% of consumers are more likely to recommend a brand because it offers them simpler experiences and communications. 64% are willing to pay more for those simpler experiences. ...
by Andrew Herkert | May 5, 2022 | Content Trends, External Communications, Products and Services, Whiteboard Video
There are few topics that matter more to people than their finances, and it’s no mystery why. Yet despite the importance of financial security, many of us struggle to understand the intricacies of our finances, and as CNBC reported in 2018, avoid the topic with...
by Andrew Herkert | May 3, 2022 | Content Trends, External Communications, Products and Services
There’s no denying that selling a complex product can be daunting. True, consumers are more and more in touch with the digital, interwoven world; that doesn’t change the fact that almost every company selling ‘complicated’ products is certain to have its...
