You might be surprised at how people tend to approach complex products, and the shifts in our thinking we should make when marketing such products. If you can simplify your product’s appeal, you’re on the right track! Read on for more tips on marketing for complicated products!
You’ve heard of TikTok. You’ve probably spent some time on the app, or at least seen some of its more remarkable content. But are you prepared to leverage the platform for your marketing initiatives? Stay current and relevant to your audience with a TikTok marketing strategy!
It might feel surreal to talk about the post-COVID world—but we’re getting there! How will your content marketing meet the moment? Read on for our tips!
As we enter 2022, content remains vital to strong marketing. That’s why we’ve put together some of the best current wisdom on making sure your content brings new customers in, instead of pushing them away with these common mistakes. Read on to learn more!
What is it that truly makes customers respect a company today? More and more, the answer lies in the company's values, and how they express them. How do you present your values to your customers?
Storytelling, customer research, narrowing your target audience to the point of personalization, using strong content marketing—these might’ve been on marketers’ minds in 2019, but they’re no longer merely good ideas. In 2021, they were absolutely requisite.
We might associate storytelling with many endeavors, including entertainment, but many of us might be surprised to know how beneficial the practice can be in healthcare—for both patients and providers.
Whether you're committed to the fundamentals of storytelling or looking to try something different, like gamifying your communications, one thing is for sure: storytelling in design is vital to lasting and meaningful engagement with your customers.
