by Andrew Herkert | Aug 10, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Whiteboard Video
We’ve always got our eye on trends in business, and so far, we’ve looked at the predicted trends for 2022 in communications, content marketing, tech, and ethics. Today, we turn our attention to our favorite subject: video. Join us for a look at the top trends in...
by Andrew Herkert | Jun 7, 2022 | Content Trends, Creativity in Business, External Communications, Products and Services, Sales, Whiteboard Video
How many first impressions do you get in marketing initiatives? If you answered one, congratulations! You’ve made a great first impression! Of course, you’re not reading this because you’re worried about what I think of you—you’re thinking about...
by Andrew Herkert | May 12, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Video Software, Whiteboard Video
The value of trade shows isn’t reserved for those exhibiting a booth – vendor attendance involves far more than a powerful add to one’s marketing mix. As event marketers and event industry leaders can attest, trade shows provide great opportunities...
by Andrew Herkert | Apr 7, 2022 | Content Trends, External Communications, Products and Services, Sales
Imagine a world where it’s five to six times more expensive to acquire a new customer than to retain an existing one. Now imagine this expense (and effort) increasing dramatically as more and more brands crowd an increasingly competitive market. Imagining...
by Andrew Herkert | Mar 29, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Video Software
From its 2018 beginnings as Music.ly, a lip-syncing app, to its current user base of around a billion in its modern form, TikTok’s growth has been intense and, to most, surprising. What was initially a platform reserved for young people dancing and acting out...
by Andrew Herkert | Jan 20, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Whiteboard Video
As an organization that deals intimately with B2B communications, we at TruScribe are deeply interested in trends and best practices in the space. After months of pandemic life, we’d seen a lot of change, although many best practices and strategies remained...
