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Profiles in Communication: George A. Romero

Profiles in Communication: George A. Romero

by Andrew Herkert | Jun 17, 2020 | Creativity in Business

Few trends in pop culture have stuck around as lastingly as the genre that George A. Romero invented: the zombie movie. With The Walking Dead going strong after ten seasons, video games full-to-bursting with zombie escapades, and zombie fiction like World War Z...
Profiles in Communication: David Fincher

Profiles in Communication: David Fincher

by Andrew Herkert | Jun 10, 2020 | Creativity in Business, Scribology

David Fincher is used to risk. “I am like, ‘If we are not out on the ledge juggling chainsaws, then we are doing ourselves a huge disservice”.  From his early days as a production head through his co-founding of Propaganda Films and rising success, Fincher has never...
Profiles in Communication: Rod Serling

Profiles in Communication: Rod Serling

by Andrew Herkert | Jun 4, 2020 | Creativity in Business

TruScribe’s passion is for communication.  We are, as our saying goes, drawn to change. While we might have different reasons for getting into whiteboard video, we celebrate many of the same great visual storytellers that came before us.  In this blog series, we look...
Revitalizing Workplace Education with Design Thinking

Revitalizing Workplace Education with Design Thinking

by Andrew Herkert | Jun 2, 2020 | Creativity in Business

Sam Seidel, Director of K12 Strategy + Research at the Hasso Plattner Institute of Design at Stanford (also known as the Stanford D.School), gets at the very heart of design thinking in education when he describes educators’ desire to meet student needs.   “I’m...
How to Use Design Thinking for Business

How to Use Design Thinking for Business

by Andrew Herkert | May 21, 2020 | Creativity in Business

Design thinking isn’t a simple ergonomic exercise or another word for creativity. It’s a novel way of thinking that focuses on market research to keep the consumer’s needs in mind. It can be applied across functions in business, with numerous benefits to the firm...

5 Best Practices for Using the Whiteboard in Online Meetings

by Andrew Herkert | Apr 27, 2020 | Creativity in Business

Have you checked out online whiteboard tools, like in Zoom, for your remote team meetings? How has it gone? Today, Eric Oakland, TruScribe’s Chief Innovation Officer, walks through 5 best practices for using online whiteboards to make your team meetings more...
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