by Andrew Herkert | Mar 12, 2020 | Visual Storytelling
“We tend to find that the ‘story’ is the key link between most of our clients, irrespective of their discipline,” says Kieron Molloy of Conran Design Group. Story is a human coding language. And visuals are a key element of storytelling. As the...
by Andrew Herkert | Jan 30, 2020 | Scribology, Visual Storytelling
Retention Comes through the Eye of the Beholder Understanding how we remember information is key to getting your message to stick. There’s an interesting test, often conducted in film school, of a director’s visual storytelling prowess. Watch part of the movie (or all...
by Andrew Herkert | Oct 15, 2019 | Visual Storytelling
From cave paintings to YouTube, visual storytelling is a pervasive and powerful way to share ideas, educate, and communicate. Today, we have limitless array of available media. And we can share our stories instantaneously. The reach of visual storytelling has never...
by Andrew Herkert | Oct 3, 2019 | Scriptwriting, Visual Storytelling, Whiteboard Video
We’ve all heard that tiresome (yet true) trope: a picture is worth a thousand words. And we all believe it, right? Why, then, when it comes to marketing, advertising, animation and associated media, are we so quick to add more images, or more complexity to our...
by Andrew Herkert | Sep 19, 2019 | Content Trends, Training & Development, Visual Storytelling
We’ve all been on that conference call that stretches an hour (or hours) too long where it seems either one person drones on and on, or people jump over one another to speak, jostling to get their ideas heard. And then the next day, everyone’s notes seem to indicate...
by Andrew Herkert | May 16, 2019 | Infographics, Visual Storytelling
Seeing Is Believing: Infographics and the Power of Visual Storytelling Spreadsheets? Snooze. Slide presentations? Overused. Charts? Unwieldy. There’s no doubt that dense information and data are necessary elements of a successful business; their dissemination and...
