by Andrew Herkert | Jul 23, 2020 | Visual Storytelling
Story isn’t just a pleasant byproduct of our work at TruScribe—it’s a central tenet of our design principles of Scribology. Scribology is a set of principles rooted in science that allow us to create engaging, retainable messages, again and again. So what is it that...
by Andrew Herkert | Jul 15, 2020 | Visual Storytelling
When we see someone perform a seemingly impossible task, we afford something even more valuable than entertainment. We’re given a chance to question what each of us are capable of. Even when we know that an entertainer is doing a trick, and not actually bending the...
by Andrew Herkert | Jul 8, 2020 | Visual Storytelling
Visual storytelling is a crucial and fascinating practice. It adds engagement and retention to messages, in a myriad of contexts. In business, its usefulness is only growing—but marketers aren’t the only ones who use visual storytelling. Here, we’re going to look at...
by Andrew Herkert | Jul 2, 2020 | Visual Storytelling, Whiteboard Video
Content repurposing, or reusing existing content in new ways to reach a broader audience, is a great way to release quality messages with minimal cost. The old adage about not fixing that which isn’t broken comes to mind; if your content is strong, don’t...
by Andrew Herkert | Jun 30, 2020 | Scribology, Visual Storytelling
Over the past several years, visual storytelling has become more and more popular with marketers and communicators around the world. At TruScribe, we’re excited by the growing enthusiasm for visual storytelling. We employ the strongest visual stories and...
by Andrew Herkert | Jun 25, 2020 | Visual Storytelling, Whiteboard Video
More and more organizations recognize the value of visual storytelling in their marketing, communications, and other functions. Increased use of the approach has led to the emergence of some very interesting trends. As with any style or mode of work, the proliferation...