by Andrew Herkert | Apr 28, 2020 | Scriptwriting, Whiteboard Video
So, you’ve decided to write a whiteboard video. Great call! You’re well on your way to sending your message in a more engaging and retainable way. But before you dive in, take a few moments to think about what makes whiteboard different from other types...
by Andrew Herkert | Apr 22, 2020 | Visual Storytelling, Whiteboard Video
In most discussions of visual storytelling, the audience features heavily. After all, you can’t tell a visual story if you don’t know how the visuals are going to be perceived by your audience. In the business world, communications can’t run the risk of...
by Andrew Herkert | Apr 21, 2020 | Whiteboard Video
One of the best things about content marketing is its ability to reach people in a different way than traditional marketing. Whether it’s through a personal touch, an educational or entertaining story, or more, content marketing focuses on providing valuable and...
by Andrew Herkert | Apr 9, 2020 | Scriptwriting, Whiteboard Video
Topics that are highly complex, dry, or technical can bring a special challenge to writers. It can be difficult to write a video script that turns normally unengaging subject matter into a successful video. How can you rise above this challenge and write a...
by Andrew Herkert | Apr 8, 2020 | Visual Storytelling, Whiteboard Video
Visual storytelling in marketing is an approach that’s being used and consumed more than ever before. When you tell a story visually, your script isn’t the only thing talking. It is important to consider how you choose images in visual storytelling. Your choices...
by Andrew Herkert | Apr 7, 2020 | Whiteboard Video
Nothing to See Here In our world of omnipresent cameras and social media, a rejection of visual storytelling (or visuals for any reason, really) is often met with frustration. We know the power of visual storytelling, from everyday conversations to business...
