by Andrew Herkert | Aug 21, 2019 | Content Marketing, Content Trends, Whiteboard Video
Video content is one of the most impactful tools marketers can use to reach and engage consumers. Since we create that content for a living, we are always looking for different ways to quantify the value of what we create. We recently reviewed this annual report from...
by Andrew Herkert | Aug 5, 2019 | Whiteboard Video
“A rose by any other name would smell as sweet”… as a … whiteboard marker? Whether you’ve seen something called “whiteboard animation,” “scribe video,” “hand-drawn video” or even “doodle video,” chances are you’re familiar with whiteboard video in one of its various...
by Andrew Herkert | Aug 2, 2019 | Scriptwriting, Whiteboard Video
Writing a script for an explainer video, including informational and marketing videos, can be nuanced, but it doesn’t have to be complicated. Your message has to be front and center and form the driving force behind the video. You’re writing to tell a story. Your...
by Andrew Herkert | Aug 1, 2019 | Whiteboard Video
You’re probably already aware of video’s power to get results- results like 66% more qualified leads, or a 54% increase in brand awareness- with the volume of stats swirling around video’s impressive ROI, the value of video is tough to ignore. But what about the cost?...
by Andrew Herkert | Jul 12, 2019 | Whiteboard Video
What to Consider when Creating Professional Video Content The value of digital video marketing is staggering—at $135 billion and growing, what was once considered a trend is now a content marketing standard. Consumers love videos. Companies are coming up with new...
by Andrew Herkert | Jul 8, 2019 | Whiteboard Video
Marketing and promotional videos come in many shapes and sizes. And with the proliferation of technology, users can be more creative than ever. But the simple, engaging, and interactive whiteboard video is still one of the very best ways to share information about...
