by Andrew Herkert | May 5, 2022 | Content Trends, External Communications, Products and Services, Whiteboard Video
There are few topics that matter more to people than their finances, and it’s no mystery why. Yet despite the importance of financial security, many of us struggle to understand the intricacies of our finances, and as CNBC reported in 2018, avoid the topic with...
by Andrew Herkert | Mar 17, 2022 | Content Trends, External Communications, Scriptwriting, Whiteboard Video
What’s the difference between a good and a bad script? Maybe it’s a single awful word choice, or maybe it’s a series of grammatical mistakes—or, perhaps, it’s a single memorable joke that buoys an otherwise forgettable piece. As you write, it can be hard...
by Andrew Herkert | Mar 15, 2022 | Content Trends, External Communications, Internal Communications, Scriptwriting, Training & Development, Whiteboard Video
Writing with a partner might conjure anxious visions of disagreements, miscommunications, and the like. Thankfully, these anxieties are unlikely to become reality. Writing, like any creative endeavor, can actually be far easier and more productive with...
by Andrew Herkert | Mar 3, 2022 | Scribology, Whiteboard Video
At TruScribe, we’re almost always engaged in a discussion of our design principles. Whether it’s with each other, reminding ourselves of the best ways to communicate a message, or helping a client zero in on the best design choices for their video, Scribology is our...
by Andrew Herkert | Mar 1, 2022 | Content Trends, External Communications, Internal Communications, Scribology, Training & Development, Whiteboard Video
At TruScribe, we’re always excited to talk about the principles of Scribology, our content creation guidelines. They spring from brain science and neuroscientific studies that promote the highest rates of engagement and retention in our videos’ audiences. ...
by Andrew Herkert | Feb 24, 2022 | Content Trends, Creativity in Business, External Communications, Internal Communications, Scribology, Whiteboard Video
Every so often, when I describe my job to someone for the first time, I’ll get a response along the lines of “Whiteboard video? What’s that?” It’s not the kind of question you get in every position (“Auto mechanic? What’s that?” isn’t a common one),...
