by Andrew Herkert | Jan 25, 2022 | Content Trends, External Communications, Products and Services, Whiteboard Video
In cinema, every audience member has a line they draw (consciously or subconsciously) between which actions a character can take and remain likeable, and those which they cannot. Similarly, even characters coded as villains can earn sizable amounts of sympathy...
by Andrew Herkert | Jan 20, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Whiteboard Video
As an organization that deals intimately with B2B communications, we at TruScribe are deeply interested in trends and best practices in the space. After months of pandemic life, we’d seen a lot of change, although many best practices and strategies remained...
by Andrew Herkert | Jan 18, 2022 | Scribology, Visual Storytelling, Whiteboard Video
When you come to TruScribe, we don’t expect you to know everything about whiteboard video. All we ask is a chance to tell your story for you, in the best way we know—and that way is whiteboard. This means that we expect to get questions from our clients...
by Andrew Herkert | Jan 13, 2022 | Content Trends, Human Resources, Training & Development, Whiteboard Video
Accepting the framework of developmental psychologist Howard Gardner, Whitby blogger Sarah Mead identifies seven styles of learning, and points out that “Education has traditionally been focused around linguistic and logical-mathematical learning styles,” while...
by Andrew Herkert | Jan 4, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Visual Storytelling, Whiteboard Video
“Consuming is an experience, and we must design with this in mind,” asserts Alisa Taylor for Vectornator, and while her specific discussion of this truth comes up in the interactive design portion of her piece, one could argue that it applies throughout usage of...
by Andrew Herkert | Dec 23, 2021 | Content Trends, External Communications, Whiteboard Video
Good web design doesn’t seem to be the most important element of an organization’s web presence anymore. Well, it could be, in a bad way—if your website looks like a teenager made it, circa 1997, you’re going to be in trouble. But far more frequently, the modern...
