Blogs
Breaking Through Ambiguity with Whiteboard
What could be worse than a message that doesn’t land? Avoid ambiguity and ensure that your audience understands just what you mean!
Magic Frames: The Drone Photo Awards 2021
There’s something particularly arresting about drone photography that is absolutely on display in the 2021 Drone Photo Awards, fifteen entries of which are showcased by CNN here. I think the singular magic of the technique is its ability to change how we think...
For the Right Reasons: Trends in Business Ethics
What is it that truly makes customers respect a company today? More and more, the answer lies in the company’s values, and how they express them. How do you present your values to your customers?
Successful B2B Communication in 2021: A Retrospective
Storytelling, customer research, narrowing your target audience to the point of personalization, using strong content marketing—these might’ve been on marketers’ minds in 2019, but they’re no longer merely good ideas. In 2021, they were absolutely requisite.
Behind the Recommendations
We know that our clients are clever enough to understand our design principles and content creation methods, and this is why we don’t tell them what to do. We do, however, make recommendations–read on to learn why!
Reaching Visual Learners Through Whiteboard
While much time and energy is spent on certain learning styles, the visual learning style deserves more focus–and one great way to serve visual learners is whiteboard video!
Beyond Visual Learning
Learning styles are no longer considered quite as set-in-stone as they once were—and that’s a good thing. We’re learning that we’re all at least partly visual learners, and our learning styles change over time.
The Power of Storytelling in Healthcare
We might associate storytelling with many endeavors, including entertainment, but many of us might be surprised to know how beneficial the practice can be in healthcare—for both patients and providers.
First Impressions: Storytelling in Design
Whether you’re committed to the fundamentals of storytelling or looking to try something different, like gamifying your communications, one thing is for sure: storytelling in design is vital to lasting and meaningful engagement with your customers.