Blogs
Creativity: Option or Necessity?
Creativity has become sufficiently understood and celebrated that, looking back, it’s hard to imagine a time when it was considered unimportant. But pieces like Theodore Levitt’s 1963 article “Creativity is Not Enough,” provide a full-throated opposition to the...
Using Visual Storytelling for Training
We use visual storytelling for many different business needs, from enhancing marketing initiatives through the sales cycle and beyond. Telling stories through the power of imagery is a great way to strengthen a message and drive engagement in your...
Whiteboard For The Attention Economy
It seems like we’re stuck with ‘the attention economy,’ despite numerous voices calling out the phenomenon as unhealthy and unfortunate. The term, traced to theoretical physicist Michael Goldhaber’s 1997 announcement that the world’s economy was transitioning from a...
Whiteboard Video Hits and Misses: Making the Right Choices for your Message
There are a lot of ways that whiteboard animation can truly supercharge your audience’s engagement and retention—but there are also a lot of ways that it can miss the mark. Instead of exploring these positives and negatives through purely theoretical discussion,...
What You Need (and Only What You Need)
While it might seem that there’s no such thing as too much information, the truth is that restraint is frequently more valuable (and requires more effort) than total inclusion. We can likely all agree that we’d rather a carefully written page of information than...
Playing the Principles Part 2: Examples of Strong Gaming Design Principles
1. Visuals - Cuphead To master the principle of visuals, your imagery needs to directly reinforce your message, synchronizing not only with your script but with the other imagery in frame, and the work’s overall aesthetic. Cuphead is what happens when a game designer...
Seventies Scribology Cinema: Our Design Principles in Film
Classic 70’s cinema highlights design principles like framing, voice, accent color, message, image density, and human forms.
Playing the Principles Part 1: Examples of Strong Gaming Design Principles
Let’s look at TruScribe’s design principles of Scribology at work in gaming – looking at outstanding games of the last twenty-plus years.
How to Write an Effective Product Video Script
Learn how to write a product video script so you don’t lose viewers due to the by-the-numbers nature of some of the material.