Blogs
What is a Whiteboard Animation Storyboard?
If you’ve ever watched the special features on a DVD or Blu-Ray of a film you enjoyed, you may have been introduced to Hollywood storyboarding. This tends to take the form of a series of single, hand-drawn frames, designed to give the filmmakers an early idea of what...
Meanwhile, Back on Earth
There aren’t a lot of wholly unique takes to have on the space flights of Richard Branson and Jeff Bezos, so I won’t really pretend that I’m creating one here. Typically, responses are somewhere on the spectrum between “Billionaire joyrides are foolish” to “These were...
Marketing Missteps To Avoid This Quarter
Marketing content creators tend to focus on best practices, and zero in on what they can and should do to achieve maximal engagement with their target audiences and produce the best outcomes for their organizations. But even the best marketing efforts can be derailed...
Standing Out with Storytelling in CPG
If you’re in the consumer packaged goods (or CPG) space, you know better than most the unique advantages of challenges of the business. As Shopkick puts it, “Companies that produce or sell CPGs have the advantage of enduring demand, as...
Telling Their Story: Narrative in Finance
If you work in the financial sector, storytelling might not be the first technique that comes to mind in handling complex, often difficult conversations with clients and associates. You might be more interested in ‘getting down to business,’ and explaining...
Explaining Financial Concepts with Video
There are few topics that matter more to people than their finances, and it’s no mystery why. Yet despite the importance of financial security, many of us struggle to understand the intricacies of our finances, and as CNBC reported in 2018, avoid the topic with...
Creativity: Option or Necessity?
Creativity has become sufficiently understood and celebrated that, looking back, it’s hard to imagine a time when it was considered unimportant. But pieces like Theodore Levitt’s 1963 article “Creativity is Not Enough,” provide a full-throated opposition to the...
Using Visual Storytelling for Training
We use visual storytelling for many different business needs, from enhancing marketing initiatives through the sales cycle and beyond. Telling stories through the power of imagery is a great way to strengthen a message and drive engagement in your...
Whiteboard For The Attention Economy
It seems like we’re stuck with ‘the attention economy,’ despite numerous voices calling out the phenomenon as unhealthy and unfortunate. The term, traced to theoretical physicist Michael Goldhaber’s 1997 announcement that the world’s economy was transitioning from a...