Blogs
Generating Leads with Video Marketing
Video marketing isn’t just about views, though those are crucial—it’s about next steps and in using it to generate leads. Purposeful content creation works.
Training Creativity
How do you incorporate creativity into training? It is possible to teach creativity and incorporate it into nearly all facets of training and development.
Why are Stories so Engaging?
At TruScribe, we’re big on the power of stories. There are a number of factors that help explain why stories are so engaging.
How is Content Marketing Like 19th Century Medicine Shows?
A lot can be learned about content marketing from 19th-century medicine shows. The give-and-ask style shows that content marketing isn’t just a fad.
What Makes a Creative Work Environment?
It takes more than creative people to get the most of creativity in your workplace. As you might guess, it takes non-creative people as well. Even then, you’ve only addressed the personnel side of the equation. When we think of maximizing the benefits of...
The Myth of Short Attention Spans
If you’ve bought into the myth that you need short content, you might be surprised to learn that the average viewer watches 6.8 minutes to a typical video.
Designing the Magic: Why Houdini Still Fascinates
Only a few short years after the dawn of cinema, Harry Houdini had figured out how to use its tools for misdirection, relatability, and more.
The Business of Creativity
To become a business or help a business, a creative must embrace the financial realities—and possibilities—of their efforts.
Elevate Your Customer Experience with Scribing: Sales
TruScribe’s content boasts the increased engagement and retention that can shorten your sales cycle and drive up interest in your brand.