Bring more creativity into your business.


Choosing the Cartoon Style for Your Whiteboard Animation
Whiteboard animation videos can do wonders for all sorts of industries. It is a great way to educate, advertise, promote, and raise awareness. It is a fun way to discuss complex ideologies and turn them into easy-to-understand clips through entertaining animations. Different Whiteboard Animation Character Styles Much like words in articles and blogs, cartoon and
Creativity has become sufficiently understood and celebrated that, looking back, it’s hard to imagine a time when it was considered unimportant.  But pieces like Theodore Levitt’s 1963 article “Creativity is Not Enough,” provide a full-throated opposition to the value of creativity in business. To let the fantasy-prone creative types have their way, Levitt insists, would
Using Whiteboard Animation to Raise Awareness for a Cause
Non-profit or cause-oriented organizations do not aim to gain profits for their owners, instead, they intend to raise funds and awareness for the organization’s objectives and goals.  Most cause-oriented organizations need donations to stay up and running and the first step in garnering support is getting their message out to the world. Unfortunately, some causes
visual storytelling
We use visual storytelling for many different business needs, from enhancing marketing initiatives through the sales cycle and beyond.  Telling stories through the power of imagery is a great way to strengthen a message and drive engagement in your audience.  In this piece, we look at how visual storytelling can transform your organization’s training programs,
It seems like we’re stuck with ‘the attention economy,’ despite numerous voices calling out the phenomenon as unhealthy and unfortunate.  The term, traced to theoretical physicist Michael Goldhaber’s 1997 announcement that the world’s economy was transitioning from a material-based economy to an attention-based one, is certainly not new, but seems to become more accurate every
video story
There are a lot of ways that whiteboard animation can truly supercharge your audience’s engagement and retention—but there are also a lot of ways that it can miss the mark.  Instead of exploring these positives and negatives through purely theoretical discussion, let’s use the following script segment to show the results of best (and less
“Symbols are as old as humans,” Jeremy Miller writes, and anyone who has seen the cave paintings of our ancestors would be hard-pressed to prove him wrong.  Symbols and icons are “markers”, immediately comprehensible visuals (and, depending on whose definition you prefer, words and gestures as well) that can be nearly universally understood.  Let’s examine
While it might seem that there’s no such thing as too much information, the truth is that restraint is frequently more valuable (and requires more effort) than total inclusion.  We can likely all agree that we’d rather a carefully written page of information than a wandering fifty page dissertation on the same subject.  To quote
Gaming Design Principles
1. Visuals – Cuphead To master the principle of visuals, your imagery needs to directly reinforce your message, synchronizing not only with your script but with the other imagery in frame, and the work’s overall aesthetic. Cuphead is what happens when a game designer doesn’t just focus on visuals—a better term would be “obsess.” While