Blogs
How is Content Marketing Like 19th Century Medicine Shows?
A lot can be learned about content marketing from 19th-century medicine shows. The give-and-ask style shows that content marketing isn’t just a fad.
What Makes a Creative Work Environment?
It takes more than creative people to get the most of creativity in your workplace. As you might guess, it takes non-creative people as well. Even then, you’ve only addressed the personnel side of the equation. When we think of maximizing the benefits of...
The Myth of Short Attention Spans
If you’ve bought into the myth that you need short content, you might be surprised to learn that the average viewer watches 6.8 minutes to a typical video.
Designing the Magic: Why Houdini Still Fascinates
Only a few short years after the dawn of cinema, Harry Houdini had figured out how to use its tools for misdirection, relatability, and more.
The Business of Creativity
To become a business or help a business, a creative must embrace the financial realities—and possibilities—of their efforts.
Elevate Your Customer Experience with Scribing: Sales
TruScribe’s content boasts the increased engagement and retention that can shorten your sales cycle and drive up interest in your brand.
Images on the March: How Visuals Drive our News
The right visual story can tell the truth about a complex moment in seconds. We retain their messages and, years later, describe them as a window into the zeitgeist.
Best Practices to Promote Your Video Content
People watch more videos than ever before. Let’s take a look at a few ways to best promote your video content.
How to Turn Blog Content into a Video Script
When you turn blog content into video, you start production from a great place. It’s not redundant, it’s cost-effective and, in the long run, lucrative.