Bring more creativity into your business.


B2B Marketing Video Trends
As video marketing has emerged as the leader of the content marketing pack, it can be cumbersome to keep up with current trends, not to mention expensive and time-consuming to deliver loads of video. The good news? You can keep it simple and still succeed. Take our advice, and you’ll be ditching antiquated talking head videos for fresh new video in no time.
Using Virtual Whiteboards in Video Conferencing
Modern video conferencing is a streamlined solution for helping people feel like they’re in the same room, but does it really move the needle as far as problem solving or idea sharing? One way to alleviate some of the more common pitfalls of the video conference call is to employ a virtual whiteboard.
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Video Marketing or Video Advertising
Though it may seem like the terms “video marketing” and “video advertising” are interchangeable, the two are related but not identical. Curious how they differ? Read on!
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Trying to create a content marketing strategy without using video nowadays is like trying to cross a river without a floating device. You might be able to do it, but the chances are you will arrive exhausted, frustrated, and wet. Here is a guide that will help you choose the right video to cross that river, depending on which stage of the buyer's journey you are trying to impact.
Business Trends in Video Marketing
We recently reviewed an annual report from Vidyard which documents trends in B2B and B2C video for 2019 and years prior. Here are some of our takeaways on the state of the industry and the current trends in video marketing for business.
Book Recommendations for Creative Businesspeople
9 books we recommend for business people across a variety of categories who find themselves trying to gain, maintain, or sustain that elusive quality of creativity.
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Is creativity a skill or talent?
To unlock our innate talent to think creatively, we need to build back up the confidence, skill, and imagination we had as children.
Podcast Recommendations for Creative Entrepreneurs
A selection of our favorite podcasts to turn on based on wherever you may land on the business creativity spectrum.
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What are the components of whiteboard animation?
Whether you’ve seen something called “whiteboard animation,” “scribe video,” “hand-drawn video” or even “doodle video,” chances are you’re familiar with whiteboard video in one of its various manifestations.