Blogs
The Process of Creativity and Innovation
The process of creativity and innovation can be learned and applied to every aspect of your business. These tips will help your team grow and innovate.
Metaphors and More: How Image Types Affect a Script
While there are few “never” situations with imagery, today we look at these types of visuals as they affect a script—the same script.
Five Advantages of Whiteboard Storytelling
Human hand, strong synchronization, simple designs, great audio, and a compelling medium are some reasons why whiteboard video is effective.
Simplicity in Design
As a case study, brutalism helps us think about the value of simplicity in design. There’s a reason the style was popular, and might be coming back. You can communicate a lot of messages by employing simple visual design.
Adapting to Change: The Cinema Case Study
Dark social channels aren’t some kind of sinister plot—they’re the channels that see over 80% of brands’ outbound sharing. It’s time to develop a dark social strategy and take advantage of… the dark side!
Selfish, Emotional, and Necessary: The Lizard Brain
Evolution isn’t a straight shot with a goal in mind. It’s a long, involved affair that frequently leaves dead ends and evidence of its processes. One of the most common kinds of evidence it leaves are vestigial elements. These are a sort of biological residue of...
Sounds Perfect: How to Select Voiceover Talent for your Video
Like many of the performing arts, voiceover can often seem almost mystical to those of us who aren’t directly involved. Voice acting is a special kind of talent that necessitates being quick on the uptake, taking direction graciously, and adapting quickly to...
Scribology in Song: 12 Principled Music Videos
We examine our Scribology principles reflected in some of the best and most popular music videos of the last twenty years.
TruScribe’s Spoken Messaging Advice
Up to 75% of the population has some degree of fear of public speaking. You’re not alone, and we’ve got some tips to help you succeed with your next speech or presentation. With a focus on the right things and the right prep, you’ve got nothing to fear!