Adapting to Change: The Cinema Case Study
July 19, 2022
Dark social channels aren’t some kind of sinister plot—they’re the channels that see over 80% of brands’ outbound sharing. It’s time to develop a dark social strategy and take advantage of… the dark side!
Selfish, Emotional, and Necessary: The Lizard Brain
July 14, 2022
Evolution isn’t a straight shot with a goal in mind. It’s a long, involved affair that frequently leaves dead ends and evidence of its processes. One of the most common kinds of evidence it leaves are vestigial elements. These are a sort of biological residue of previous forms. Tailbones and similar structures qualify as vestigial, as
- Published in Scribology
Like many of the performing arts, voiceover can often seem almost mystical to those of us who aren’t directly involved. Voice acting is a special kind of talent that necessitates being quick on the uptake, taking direction graciously, and adapting quickly to client needs. We’ve talked about this for years, but it’s important to remember, though, that
- Published in Content Trends, Scribology, Whiteboard Video
Scribology in Song: 12 Principled Music Videos
July 07, 2022
We examine our Scribology principles reflected in some of the best and most popular music videos of the last twenty years.
- Published in Scribology
TruScribe’s Spoken Messaging Advice
July 05, 2022
Up to 75% of the population has some degree of fear of public speaking. You’re not alone, and we’ve got some tips to help you succeed with your next speech or presentation. With a focus on the right things and the right prep, you’ve got nothing to fear!
- Published in External Communications, Scriptwriting
SEO For Video
June 30, 2022
SEO is a popular term, but what does it really mean for you—especially as a video marketer? SEO can help major search engines drive traffic towards your video and brand, and it only takes a few techniques to improve that traffic. Read on to increase your video’s visibility!
- Published in Content Marketing, Content Trends, External Communications
Finalizing Your Script: A Strong Video’s Foundation
June 28, 2022
Ensure that your script doesn't need to change, even if this means delaying script finalization. A strong, intact script is worth it.
- Published in Content Trends, Creativity in Business, Scribology, Scriptwriting, Whiteboard Video
Co-Creating Your Script with TruScribe
June 23, 2022
Everything’s easier with a template, right? Well, easy isn’t the point of a TruScribe project—success is. Our scriptwriting process is highly customizable and collaborative at the highest level, ensuring the best possible script for your video. Read on to learn more!
- Published in External Communications, Internal Communications, Scriptwriting, Whiteboard Video
Symbols, Meaning and Branding
June 21, 2022
Symbols and branding carry more meaning than meets the eye. Check out our study of some classic symbols in history and modernity!
- Published in Scribology, Visual Storytelling
