Blogs
Using a Whiteboard Video to Improve Website Conversions
These days, websites don’t get to just sit around and look pretty! Businesses put up websites because they expect these digital platforms to provide them with some sort of tangible results. Maybe you’re using your website to sell products or maybe you’re employing...
Integrating Whiteboard Scribing Videos into Powerpoint Presentations
We’ve discussed the potential that whiteboard scribing videos hold in terms of educating and persuading consumers to purchase your products or services several times already on this blog – but don’t think that’s the only place they have value! In fact, whiteboard...
Scribe Videos for Sales
Whether you’re a small company or a multinational conglomerate, a self-employed professional or a marketing director in charge of hundreds of products, your business brings something special to the world. But unfortunately, unless you can clearly convey that value...
Understanding Online Video Viewing Habits
Online video viewing has increased exponentially over the past decade, and smart businesses are asking themselves what these trends mean for their overall marketing strategies. To answer a few of these questions regarding how current online video viewing trends could...
TruScribe’s Video Production Process
Our video production process consistently delivers high-quality whiteboard videos. If they say a picture is worth a thousand words, just how much information do you think you could convey by pairing hundreds of individual, instructional images with compelling audio...
What Makes Storytelling So Engaging?
There is great power in stories. Whether you’re using carefully constructed tales to sell, to inform or to achieve some other purpose, there’s no doubt in our minds that presenting information through storytelling is one of the most effective ways out there to ensure...
SEO Optimization for Whiteboard Video
If you’re creating whiteboard videos for public consumption, properly optimizing your videos for discovery and prioritization by the search engines using SEO best practices is an absolute must! To understand why this is so important, we first need to look at how the...
Will Videos Replace Blogs?
Whenever any new technology enters the market and becomes widely adopted, it’s met with a chorus of questions about whether or not the preceding era’s devices will continue to retain market share. In some situations – as in the case of the ill-fated 8-track tape –...
Video Scribing Success Story: Robbins Brothers
We’ve all been there…accused of not listening to our significant others for one reason or another and immediately put in the dog house because of it. And though it is important to truly listen all the time (right, ladies?), it is particularly imperative to pay...