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Stay current on trends on whiteboard animation, hand-drawn content, and creativity in business.

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Recharging Your Brain Power

Brain Power – working as an artist at Truscribe requires enormous amounts of it. From creating visual concepts based on client scripts to communicating effectively with creative agencies and coworkers to executing the final drawings under the scrutiny of the video camera – the demand on my brain power is considerable. So it’s imperative that I’m able to

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Sure, there’s no arguing with the fact that whiteboard animations look great and are fun to watch. However, this unique medium has so much more to offer than strict entertainment value. In fact, there are a number of circumstances in which the use of whiteboard animation style videos provides increased business benefits to organizations of

Squiglit Logo

SQUIGL IS LIVE! It’s finally here: Squigl is alive! We’re thrilled to make the big announcement and today is just the beginning. When we first launched TruScribe whiteboard animation software in its infancy in 2016, we were thrilled at the thousands of users, invaluable feedback, and amazing encouragement that we received. We spent months compiling feature requests, adapting

Marketing and Moral Persuasion

As the first installment of our “March of Minds” retrospective, we look back at a video we produced for the TEDx Hogeschool Utrecht event from back in 2011. Age old philosophical discussions of free will have been brought to relevance due to our information rich digital advertising landscape. Is the art of persuasion, especially in the

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Where marketing is concerned is a whitepaper more effective than a case study? What’s the best way to target our next blog post? Does your company focus on mobile strategy or web strategy? What kinds of mobile integrations will enhance our product’s adoption rate? These are just a few conversation starters we heard at Content Marketing

Top 5 Reasons to Visit Us at Content Marketing World Our booth (#7) is staffed with friendly TruScribe video content experts who look forward to connecting, networking and meeting you. Our Fortune 500 customers tell us we make the best whiteboard videos they’ve ever seen, done by the best artists and production staff you’ll find

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In these days of 24/7 connection and mobile everything, the impact of videos on sales and marketing is a no-brainer for marketers and sales reps. The question now is – how do you write a compelling whiteboard video script? That of course depends on your product or service and your target market to a large

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Whiteboard Animation Case Study Volkswagen’s Got Game The Volkswagen brand is known for its engineering excellence, forward-thinking product styling, and its creative marketing. (Darth Vader anyone?) This creativity is part of the corporate culture, so it’s not surprising Volkswagen’s After Sales Curriculum Designer, Darrin Martin, came up with a uniquely fun and effective way to

2016 Want to tell the world about your amazing nonprofit? Apply now for consideration- your nonprofit could receive a full-service TruScribe whiteboard animation video at no cost. TruScribe is passionate about helping your nonprofit succeed. Since 2011, TruScribe has created pro bono whiteboard animation videos for many nonprofits, including: DevEd, Blank on Blank, Magazine Literacy, Things

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