Bring more creativity into your business.


The Lizard Brain
Evolution isn’t a straight shot with a goal in mind. It’s a long, involved affair that frequently leaves dead ends and evidence of its processes. One of the most common kinds of evidence it leaves are vestigial elements. These are a sort of biological residue of previous forms. Tailbones and similar structures qualify as vestigial, as
Tagged under:
The principle of surprise is a key element of TruScribe’s content creation style. It tells us that experiencing the unexpected has a rather specific effect in the brain.  It causes the brain to release the neurotransmitter dopamine, which causes the brain to become, and remain, curious. Of course, dopamine affects more than a person’s level
It takes a village to create a whiteboard animation video
The whiteboard video process is collaborative. Let’s take a look at the different roles and abilities that go into great whiteboard video.
Video Marketing FAQ's
We’ve got the answers to 5 commonly asked questions about video marketing – answers that will help guide you along your video journey.
Common video mistakes (and how to avoid them)
Let’s take a look at 5 common video marketing mistakes and the ways that these challenges can be overcome.
Why the type of content matters in training and development
There’s no silver bullet when it comes to training content but content type matters for engagement, retention rates, reusability, and budget, among others.
Use Video Marketing to Generate Leads
Video marketing isn’t just about views, though those are crucial—it’s about next steps and in using it to generate leads. Purposeful content creation works.
Importance of creativity in training and development
How do you incorporate creativity into training? It is possible to teach creativity and incorporate it into nearly all facets of training and development.
Why are stories so engaging?
At TruScribe, we’re big on the power of stories. There are a number of factors that help explain why stories are so engaging.