by Andrew Herkert | May 26, 2022 | Content Trends, Creativity in Business, External Communications, Products and Services
Familiar with Generation Z? How about authentic marketing? If you’re a marketer, these terms probably haunt your dreams. There’s a lot of fearmongering going around about those born after 1995. “They don’t check their email, they have the attention span of...
by Andrew Herkert | May 19, 2022 | Content Marketing, Content Trends, External Communications, Internal Communications, Training & Development, Visual Storytelling
Jason Bennett effectively draws the contrast between bespoke and off-the-shelf content by relating the term to its use in the garment industry. “In clothing terms, bespoke suits fit better than those bought off the rack.” “Take one off the rack and yes, it might fit...
by Andrew Herkert | Mar 24, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Visual Storytelling
The term ‘post-COVID’ is as appealing as it is tenuous. We all see and recognize signs of returning to business as usual, even as we’re confronted by other indications that the pandemic is not truly in our rear-view. Content marketing strategies, however,...
by Andrew Herkert | Dec 2, 2021 | Content Marketing, Content Trends, External Communications, Products and Services
Let’s discuss a few statistics on retention rates and social media. Consider the following, courtesy of Joe Clark: Acquiring a new customer is seven times more expensive than retaining an existing one.37% of marketers see social media as the most effective...
