by Andrew Herkert | Jun 21, 2022 | Scribology, Visual Storytelling
“Symbols are as old as humans,” Jeremy Miller writes, and anyone who has seen the cave paintings of our ancestors would be hard-pressed to prove him wrong. Symbols and icons are “markers”, immediately comprehensible visuals (and, depending on whose definition...
by Andrew Herkert | Jun 14, 2022 | Content Trends, External Communications, Scribology, Visual Storytelling, Whiteboard Video
We’re commonly conditioned to think that the best approach is the full-court press. We think bigger and louder content and imagery will bring us the most engagement and the best response. If we look at cinema, it’s understandable that we’ve developed this...
by Andrew Herkert | Mar 17, 2022 | Content Trends, External Communications, Scriptwriting, Whiteboard Video
What’s the difference between a good and a bad script? Maybe it’s a single awful word choice, or maybe it’s a series of grammatical mistakes—or, perhaps, it’s a single memorable joke that buoys an otherwise forgettable piece. As you write, it can be hard...
by Andrew Herkert | Mar 3, 2022 | Scribology, Whiteboard Video
At TruScribe, we’re almost always engaged in a discussion of our design principles. Whether it’s with each other, reminding ourselves of the best ways to communicate a message, or helping a client zero in on the best design choices for their video, Scribology is our...
by Andrew Herkert | Feb 15, 2022 | Content Trends, External Communications, Internal Communications, Scribology, Scriptwriting, Whiteboard Video
When it comes down to it, the most memorable parts of any narrative will almost always be the characters and the message. Plots, or the series of events that we see our characters experience, give us a window into their personality, and give the message a reason...
